Apex Entertainment is the operator of Baxter Avenue and Village 8 Theaters in Louisville, Kentucky. It is the city’s only independent theater chain. E. Post Public Relations planned and managed an anniversary party for Apex featuring the premiere of Downton Abbey.
Our partnership continued when the COVID-19 pandemic created uncertain economic conditions for Apex. We assisted Apex with its application for the Shuttered Venue Operators Grant program through the Small Business Administration and then put together a comprehensive media plan once Apex was awarded a grant. Months later we built a new media strategy to announce that Village 8 was altering its model to become a first run movie house. The Louisville community applauded the change.